Corporate Identity

Vaishnavi – Crafting Identity with Digital Precision

This branding project was developed as an academic exercise to understand corporate identity and personal branding. The objective was to create a cohesive set of brand assets, including a logo, letterhead, envelope, and business cards, for a self-branded identity under the name Vaishnavi.

Logo Concept & Symbolism

The logo is a minimal yet powerful expression of personal identity and design values:

V-Shape Motif – Derived from the initial of the name Vaishnavi, the V shape forms the core of the mark.

Human Form Suggestion – The upward structure and dot create a subtle reference to a person, symbolizing self-growth and purpose.

Dark Blue Color – Represents spirituality, depth, and clarity—core personal values.

Gold Accent – Stands for success, achievement, and creative confidence.

Typography – A clean and modern sans-serif font was used to express digital precision and professionalism.

Solutions

This corporate identity package includes the following assets:

➜ Personal Logo Design
➜ Branded Letterhead
➜ Envelope Design
➜ Business Card (Front & Back)
➜ Digital Mockups for Real-World Application
➜ USB Mockup for brand extensions

Tools Used

➜ Adobe Illustrator
➜ Photoshop