Milk Packaging

Milkkin – Milk Made with Love

Milkkin is a hypothetical next-generation dairy brand created as part of a packaging design assignment. This project challenged me to develop a new brand from scratch, including its name, logo, mascot, packaging system, and visual identity. Milkkin was built with one goal: to make milk feel warm, joyful, and loved again — especially for kids and families.

The design concept merges playfulness and purity with a fresh, modern twist. Everything from the typography to the cow mascot was created to feel approachable, organic, and full of life.

Brand Concept

• Vibe: Playful, cheerful, and family-oriented
• Mascot: A friendly cartoon-style cow that symbolizes purity, happiness, and brand love
• Tone: Organic, local, ethical — blended with fun and creativity
• Target Audience: Families, kids, health-conscious parents, and individuals who care about natural, safe dairy products.

 

Brand Story

The name “Milkkin” evokes a sense of care, affection, and homeliness. It’s not just about the product — it’s about creating small moments of joy around everyday milk consumption. Whether it’s breakfast, school tiffins, or evening chai time, Milkkin brings a warm smile to the table.

Mission Statement

“To bring pure, nutritious, and happy milk to families — with a touch of fun and love.”

Logo & Identity Design

Logo Font Styles:

• Milk (Script): Flowing, soft, and fresh — mimicking real milk
• Baloo Bhai ExtraBold: Fun and friendly — ideal for family branding
• Helvetica: Clean and simple for technical/nutritional details
• Mascot Purpose: Builds emotional connection and brand recall, especially among children.

 

Packaging System

 

 

Milk Variants & Color Coding

Sustainability Note

Milkkin cartons are eco-friendly and 100% recyclable, aligning with the values of modern consumers who care about sustainability and ethical sourcing.

Tools Used

➜ Adobe Illustrator
➜ Photoshop (for packaging mockups)