Lumigandha Scented Candles

Lumigandha – The Fragrance of Light

This packaging project involved conceptualizing and designing a complete brand identity and festive gift hamper for a premium product. The result was Lumigandha — a culturally rich and emotionally resonant scented candle brand that blends ancient ritual with modern mindfulness. Created especially for festive gifting occasions like Diwali and Raksha Bandhan, Lumigandha stands at the intersection of tradition, spirituality, and elegant design.

Project Scope

This assignment included:

➜ Creating the brand name, logo, monogram, and tagline
➜ Designing the packaging system for a festive candle hamper
➜ Developing collateral like instruction cards, brand story inserts, affirmations, and QR-based rituals
➜ Applying cultural symbolism through color, typography, and mandala art
➜ Ensuring the box is sustainable and reusable for Gen Z and millennial users

Brand Concept

Why Lumigandha?
The name comes from Sanskrit: Lumi → Light  Gandha → Fragrance
Together, Lumigandha means “the fragrance of light” — a poetic representation of what a candle truly symbolizes during Indian festivals: warmth, peace, memory, and sacred presence.

Logo & Typography

• Monogram “GL” – Merges Gandha and Lumi into a single elegant glyph
• The L is designed as a candle with flame, representing light, warmth, and purity
• ✨ Sparkle detail near the flame adds magic and spiritual aura
• Font: Cinzel – A serif typeface that communicates luxury and cultural elegance
• Tagline: “Light a Memory” – Capturing emotion, ritual, and personal connection.

Design Language

Primary Colors:

• Purple – Calm, regal, spiritual
• Gold – Sacred, celebratory, luxurious
• Mandala Motifs – Used across packaging and cards to symbolize balance, harmony, and sacred geometry
• Visual Vibe: Indian ethnic-meets-modern minimalism.

Card System Inside the Box

Each element in the box was designed to deliver a multi-sensory experience — combining sight, scent, sound, and emotion.

Tools Used

➜ Adobe Illustrator
➜ Photoshop